Fresh bread can awaken in man altruism, say observation
Scents produce a special effect on people. According to scientists at the University of South Brittany, smell freshly baked bread makes us kinder to strangers, writes The Independent. Experiments have shown that pedestrians often helped people, provided that there is a smell of bread.
The study involved eight volunteers. Half of them were asked to stand at the door of the bakery. The second part was standing next to a clothing store. People like accidentally dropped a glove on the pavement, a handkerchief or tissue to a passing stranger.
A result, 77% of passers-by stopped to help raise volunteers lost if there is a strong smell of fresh bread. But among the passing by the store with clothes helped only 52%.
These findings emerged in the pages of Journal of Social Psychology. Observations suggest that, in general, spontaneous manifestation of care in places where smells can be observed more often. It turns out, the smells are important for altruism, the experts conclude.